Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, the instructor walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. He’ll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
Learning Objectives:
Define crisis.
Explain how to respond quickly and confidently.
Identify different audiences in crisis.
Assess technical and physical resources.
Describe how to establish a chain of command.
Develop hold statements.
Identify how to avoid common crisis response mistakes.
